AUDIENCE REACH & PROFILE
Verified audience data — Source: BMi Sport Info & Telmar (AUG–DEC 2025)
Avg viewers per episode (FA + Game On)
Cumulative views Live & Repeats (FA + Game On)
Black audience profile — deeply cultural reach
Primary income group — 71.5% of viewers
SPONSORSHIP PACKAGES
Three flexible tiers designed to meet any brand objective and budget
TIER 01
TIER 02
TIER 01
HEADLINE SPONSOR
Maximum brand domination — full broadcast presence
- Opening & closing billboards
- Classic commercials (30″)
- Double squeeze backs
- Extended corner logo (4 min total)
- Plasma screens & video wall branding
- In-studio set branding
- Programme banner (3 minutes)
- Presenter mentions
TACTICAL SPONSOR
Targeted segment ownership aligned to brand objectives
- FEATURE: 5–7 min branded segment (top & tail = 5 min exposure)
- Examples: African Team Prediction / Weekly Round-Up
- INSERT: 3–6 min packaged moment (top & tail = 3 min exposure)
- Examples: Goal of the Week / Save of the Week
- Sting openings & closings for owned segment
- QR code / crawler always on during segment
- Tailored to specific brand or campaign objective
ALWAYS ON
Modular à la carte elements — mix, match, and scale
- 30″ TVC produced as content
- Corner logo (static / animated)
- Video wall & plasma screen branding
- Squeeze backs
- QR codes & crawlers
- Countdown clocks
- Passive product placement
- Each element individually priced — see rate card
★ All packages available across all four FA Sport properties ★
TIER 02 — TACTICAL SPONSOR
Segment & insert ownership — brand integration aligned to your campaign objectives
FEATURE SPONSORSHIP
INSERT / MOMENT OWNERSHIP
5–7 MINUTE PACKAGED SEGMENT | 5 MIN BRAND EXPOSURE
A dedicated editorial feature bespoke-built around your brand story. The segment runs 5–7 minutes in total, with your brand present from the opening sting through to the closing billboard — delivering up to 5 minutes of uninterrupted brand exposure.
WHAT’S INCLUDED
- Top and tail branding (opening & closing sting)
- Up to 5 minutes of branded segment airtime
- On-screen corner logo throughout segment
- Crawler / banner always on during segment
- QR code integration
- Video wall branding within segment
EXAMPLES: African Team Prediction | Weekly Round-Up | Player Spotlight
3–6 MINUTE PACKAGED MOMENT | 3 MIN BRAND EXPOSURE
Own a recurring, high-impact broadcast moment that lives beyond television. These 3–6 minute packaged inserts are designed to be content-first and highly shareable — aligning your brand with the most memorable moments of each show.
WHAT’S INCLUDED
- Top and tail branding (5″ opening & closing sting)
- 3 minutes of branded moment airtime
- On-screen logo during full insert duration
- Crawler / banner always on during insert
- Squeeze back within moment
- Tailored creative to campaign objective
EXAMPLES: Goal of the Week | Save of the Week | Trivia Question | Best XI
TIER 03 — ALWAYS ON
Modular inventory — build your own brand presence, element by element
HOW IT WORKS
The Always On offering gives brands the flexibility to select individual inventory elements across any of the four FA Sport properties. Each element is independently priced and can be taken as a standalone buy or combined in any configuration to match your campaign objectives and budget. There is no minimum commitment — you choose what works for your brand.
STANDARD BROADCAST
IN-SHOW BRANDING
- Opening Billboard (10″)
- Closing Billboard (10″)
- Classic Commercial (30″)
- Squeeze Back (10″)
- Sting (5″)
- Corner Logo (per minute)
- Video Wall Branding
- Plasma Screen (per minute)
- In-Studio Branding
- Set Dressing
DIGITAL & CONTENT
EDITORIAL INTEGRATION
- 30″ TVC (produced as content)
- QR Code & Crawlers
- Countdown Clock
- Pop-Up (10″)
- Full Page Graphic
- Presenter Mention (10″)
- Passive Product Placement
- Interview Segment
- Results Board / Score Update
SABC 1 + SABC Sport
Saturdays @ 13:30 — SABC 1
50 primary episodes | 100+ repeats
Avg. 514,140 viewers per episode
Cumulative reach: 11.3 million+
FUT AFRIQUE
Fut Afrique is South Africa’s flagship African football review show — 30 minutes of immersive weekly content covering the biggest stories across PSL, CAF competitions, and international football. Hosted by respected on-screen talent, the show commands one of SABC 1’s most loyal Saturday afternoon audiences.
SPONSORSHIP HIGHLIGHTS
- South Africa’s most-watched African football magazine show on free-to-air TV
- Airs back-to-back with Game On for a combined 1-hour Saturday audience block
- Average 514,140 adult (15+) viewers per episode — peaking at 600,000+
- Cumulative viewership of 11.3 million (live + repeats) over 22 episodes
- 95.8% black audience | LSM 5–6 dominant (71.5%) | 47% female viewership
- Headline, Feature, Insert, and Always On inventory all available
- Headline Sponsor card value: R15,039,000 | Discounted cost: R11,279,250
SABC 1 + SABC Sport
Saturdays @ 14:00 — SABC 1
50 primary episodes | 50+ repeats
Avg. 497,198 viewers per episode
Cumulative reach: 8.45 million+
GAME ON
Game On is the premium football preview show that gets fans ready for the weekend’s biggest fixtures. Positioned immediately after Fut Afrique in the Saturday line-up, Game On attracts a highly engaged, forward-looking audience hungry for team news, expert analysis, and match predictions.
SPONSORSHIP HIGHLIGHTS
- South Africa’s most-watched African football magazine show on free-to-air TV
- Airs back-to-back with Game On for a combined 1-hour Saturday audience block
- Average 514,140 adult (15+) viewers per episode — peaking at 600,000+
- Cumulative viewership of 11.3 million (live + repeats) over 22 episodes
- 95.8% black audience | LSM 5–6 dominant (71.5%) | 47% female viewership
- Headline, Feature, Insert, and Always On inventory all available
- Headline Sponsor card value: R15,039,000 | Discounted cost: R11,279,250
SABC Sport
50 primary episodes | 50+ repeats
Dedicated SABC Sport football audience
Prime-time Thursday slot
MZANSI FUNDIZ
Mzansi Fundiz is the definitive 60-minute local football show, combining the week’s best match reviews with preview content for the upcoming fixtures. Airing in prime-time on a Thursday, it reaches the most passionate and knowledgeable local football fans — the true heartbeat of the South African game.
SPONSORSHIP HIGHLIGHTS
- South Africa’s most-watched African football magazine show on free-to-air TV
- Airs back-to-back with Game On for a combined 1-hour Saturday audience block
- Average 514,140 adult (15+) viewers per episode — peaking at 600,000+
- Cumulative viewership of 11.3 million (live + repeats) over 22 episodes
- 95.8% black audience | LSM 5–6 dominant (71.5%) | 47% female viewership
- Headline, Feature, Insert, and Always On inventory all available
- Headline Sponsor card value: R15,039,000 | Discounted cost: R11,279,250
SABC 2 + SABC Sport
50 primary episodes | 50+ repeats
Growing female sports audience
SABC 2’s Sunday sports audience
WISA — WOMEN IN SPORT AFRICA
WISA — Women in Sport Africa — is the continent’s most prominent women’s sport magazine show, celebrating female athletes, coaches, and administrators across all sporting codes. Airing on SABC 2, the show reaches a rapidly growing and brand-receptive audience in an underserved but commercially significant space.
SPONSORSHIP HIGHLIGHTS
- Unique positioning — the only dedicated women’s sport show on South African free-to-air TV
- Brand-safe, purpose-led environment — ideal for CSR-aligned and female-targeted campaigns
- Sunday 12:30 slot on SABC 2 delivers a relaxed, family-viewing environment
- Covers football, athletics, netball, cricket, and more — broad sport appeal
- Headline Sponsor card value: R11,160,000 | Discounted cost: R8,370,000
- Feature/Insert Sponsorship card value: R8,280,000 | Discounted cost: R6,210,000
- Headline Sponsor availability confirmed — contact us for full proposal
PROVEN IN THE MARKET
Case Study: Fut Afrique / Actual Client X — Aug–Dec 2025
WHY PARTNER WITH FA SPORT?
Six compelling reasons brands choose integrated content over traditional spot advertising
Unmatched Free-to-Air Reach
SABC 1, SABC 2, and SABC Sport are the most-watched channels in South Africa. We deliver your brand to audiences no pay-TV buy can match.
20–40% Engagement Uplift
Integrated show sponsorship consistently outperforms traditional advertising, with sponsors reporting significantly superior brand recall and audience engagement.
Cultural Authority & Trust
Our presenters are respected football voices. Their endorsement of your brand carries genuine weight with a passionate, loyal football community.
Content That Lives Beyond TV
Our packaged segments are designed to be repurposed across social media and digital platforms — extending your investment well beyond the broadcast.
Flexible & Scalable
From a single Always On element to full headline ownership — our modular structure means any brand, at any budget level, can find a home on FA Sport.
Verified ROI Data
We provide monthly brand exposure reports with rand-value equivalencies — giving your marketing team the evidence they need to justify and grow investment.